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The Indian scenario
Television, for long, has been a medium that is passively viewed when
broadcasters wish to make the programmes available to the viewer.
There are around 30-35 million cable and satellite(C&S) TV homes
in India, out of a total 65-70 million television-owning homes.
Indian consumers today are receiving approximately 80-100 channels
without a choice at a fixed priceThe primary medium of distribution
is the mass of 15-20,000 cable operators spread all over the country.
Though today, Indian cable TV entertainment is probably one of the
cheapest in the world, the continuous price increase is not likely
to go down very well with the middle income mass market of consumers
and there will be a natural demand of choice and 'willingness for
paying for what you desire.
Recent legislation in India mandates the use of conditional access
systems (CAS) for pay TV channels.CAS has to be implemented rapidly
over the next few months. The cable operator as well as the MSO has
to make a profit on the system and the subscriber must receive a viewing
choice.
In the Indian cable television scenario there is an all round need
for a Conditional Access System that makes it possible for consumers
to receive and pay only for the content they wish to see. This is
beneficial from the point of view of consumers (choice and value
for money), cable operators (bundling of services), broadcasters
(accurate revenues from actual subscribers), advertisers (more efficient
targeting), and the government (revenue tracking).
Order
CAS
Distributors and Resellers contact at cas@quentind.com
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