Benefits of CAS
Consumers: Consumers get the option to choose the channels they
want to pay for and view, rather than receiving the whole set of
channels that the Cable Operator makes available to them.
Cable Operators: Cable operators get the opportunity to pay a part
of the subscription fees to the broadcasters only for the actual
number of end users who opt for the channel, rather than all households
having cable access.This allows operators to price their channel
offerings according to their popularity.
Broadcasters: Broadcasters have a long-standing grouse that the
Cable Operators under-declare the actual number of subscribers,
and hence pass on only a fraction of the paid subscriptions. With
a system like this in place, it is possible to address the exact
number of subscribers with a cable operator.
Advertisers: It gives a far more accurate indicator of programme
popularity with only the actual subscribers of each channel being
accounted for.
Government: Since the issue of addressibility ensures a fair degree
of transparency in accounting across the entire value chain, it
minimizes the loss of revenues to the government through mis-reporting
or non-disclosure of actual revenue figures. The government also
facilitates the introduction and development of consumer friendly
systems like pay per view, interactive programming, etc.
Order
CAS
Distributors and Resellers contact at cas@quentind.com
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